Lino Sella over the years
The idea starts to take shape
Often the path that leads us to our goal cannot be seen, but you just need to start walking and the road appears.
The original model
The cement mixer S 100 is the first model produced by the workshop Lino Sella.
The opening ceremony with the Prime Minister Mariano Rumor
The Prime Minister of the Italian Republic officially inaugurates the new seat of Lino Sella.\r\rA new period starts, Lino Sella sells only the concrete mixers entirely produced in its plant.
The first cement mixer 100 % made in Lino Sella
The cement mixer Model S 70 lt. 200: the first mixer conceived, designed and produced in the new headquarters.
The mortar mixers
The production of mortar mixers for the U.S.A. market is began.
The birth of the cement mixer Model S 70 R
The beginning of the production of the Model S 70 R - Lt. 220, one of the best sellers in the history of Lino Sella.
Destination France
The internationalization of the brand Lino Sella and the first exportations towards the French market.
Road to Yugoslavia
An agreement with the government of Yugoslavia leads to the creation of a deposit in Ljubljana (the current capital of Slovenia), which allows our company to penetrate the Yugoslav market.
Skip feed mixers
Beginning of the production of skip feed mixers with hydraulic mechanisms.
The first model is the mixer Mod. P 370 Lt.
Boxes for the construction site
The first diversification from the sector of the cement mixers is the creation of a line of metal sheet boxes of various sizes and dimensions for all the needs of construction sites.
Intuition BABYBETON
The creation of the mixer Model BabyBeton: this will be for six years our best selling cement mixer.
Towable cement mixers
The development of our range of mixers to meet the needs of new markets from the Arabian Peninsula: the cement mixer Mod. S 85 A lt. 360 equipped with 4 pneumatic wheels.
The expansion of the production site
The results obtained are such as to make unsuitable the plant opened in 1970. In 1982 there was the expansion of the plant and the construction of a foundry for the self realization of the details made of cast iron.
The Egyptian campaign
The first fair in a country outside Europe. The fair in Cairo - Egypt marks the beginning of the search of new markets outside the European borders.
A new beginning
Mr Paolo Sella, the current President, joins the company.
The objectives are clear, be worthy of his father trying to do better, make the Lino Sella brand known worldwide, build quality products that give satisfaction to the customers. Making the company a way through which it is possible to to go far in the best possible way, because what matters is not the destination but how you get there.
The new logo
Working on the new logo of Lino Sella, which will complement the brand Lino Sella.
The new logo, a stylized world overlaid on the Brand Lino Sella, symbolizes the start of a second phase, which announces the project of a strong international company planning exhibitions and events around the world.
The landing in America
1986 is the year of entry into the American market. A joint venture with an American company in New Jersey leads to the establishment of the company Sella Inc. U.S.A.
At the fair in Las Vegas
The participation in the most important trades in mainland U.S.A. including that of Las Vegas (Nevada) and Orlando (Florida) give way to a success beyond expectations and the launch of a new type of cement mixer highly demanded in the stars and stripes market, the mortar mixer.
The Plastering Machine
A new product is added to the range of machines Lino Sella. This is the beginning of the production of the electronic plastering machine for fine and rough plaster.
The formworks
It is the year of the modular formwork in metal timber. The design and construction of this new product have the aim to meet the growing demand especially of the Italian market.
Opening of the branch in Miami (FL)
In the early nineties continues the growth started at the end of the previous decade, driven by a policy of constant renewal of the product range. In this view the production strategies and business plans are redefined. A branch is opened In Melbourne, a small village a few kilometers from Miami (FL), for the distribution of the concrete mixers in the US states of the South and of the Caribbean islands
The silent cement mixers
Beginning of the production on an industrial scale of the silent mixers, the new must of the Italian market.
The cement mixer with the water system
Creation of the concrete mixer with water to facilitate the operations of cleaning. The machine can be completely disassembled, an absolute innovation in the global market of the concrete mixers.
Africa
In the early years of the new millennium (2000/2004) is strengthened the presence in the markets of the African continent. A constant presence in almost all the countries of the African continent with peaks of excellence in Ethiopia, Uganda, Tanzania, Sudan, Ghana, Namibia and South Africa where in some cases the reference quality Lino Sella World is used in the governmental tenders.
Asia
In the early years between 2005 and 2009 has been consolidated the presence in the markets of the Far East: Sri Lanka, Thailand, Bangladesh, Singapore, Philippines are closer thanks to the stable and loyal cooperation with our dealers.
Participation to the BAUMA exhibition
Lino Sella takes part in the most prestigious building fair in the world, thus consolidating the role of an international company and a key player in the construction scenario.
Participation to the BAUMA fair
Lino Sella takes part again in the most prestigious building fair in the world, reconfirming its role as an international company and a key player in the construction scenario.
50 years... Towards innovation
Lino Sella World is 50 years old and celebrates with the redesign of an old model of disassembled cement mixer. The project is to create a line of professional concrete mixers that can be easily assembled and disassembled. The goal of this new view is to stand on new market segments and offer new opportunities to our customers.
Participation to the BAUMA fair
Lino Sella takes part again to the most prestigious construction exhibition in the world, confirming its role as an international company and a key player in the construction scenario.
Valery Sella joins the company
Valery Sella, daughter of the president Paolo Sella, joins the company.
Young and easy-going, an important figure who will carry on what his father has developed up to now.
It will not only be a continuation of the family tradition, but will mark a new beginning, of innovation and new perspectives.
The world is constantly changing, evolving, improving.
We are in step with him.
An important accreditation
Our president, Paolo Sella, participates as co-author of the most prestigious book of Italian entrepreneurship: "Come ce l'hanno fatta 57 imprenditori Italiani".
57 unmissable stories of great Italian entrepreneurs. A book in which the authors share the secrets and strategies put in place to achieve success.
A testimony of the professionalism and seriousness that characterize our company.
Participation to the BAUMA exhibition
Lino Sella takes part again to the most prestigious construction exhibition in the world, confirming its role as an international company and a key player in the construction scenario.
Confirmation of success
Following the striking success achieved by the previous edition, our president, Paolo Sella, again participates as co-author in the drafting of the most prestigious book on Italian entrepreneurship: "Come ce l'hanno fatta 70 imprenditori Italiani". A book in which the authors share the secrets and strategies put in place to achieve success. A testimony of the professionalism and seriousness that characterize our company.
Participation in the BUILCON exhibition in Nepal
Lino Sella participates to the most prestigious construction fair in Nepal, consolidating its position also in the Asian markets.
The interview with Sky
Our C.E.O., Mr. Paolo Sella, has been called to take part to the tv program POLE POSITION, broadcasted on the channel Business 24 of Sky, as witness of the Italian Business excellence.
Opening of the Senegalese branch
We are very proud to announce the opening of our new branch in Senegal, an important step in our international expansion. This milestone marks the beginning of a new phase of growth and opportunities, further consolidating our presence in Africa.
Bauma 2025
This year as well, Lino Sella World participated in the prestigious Bauma trade fair, reaffirming its role as a leading player in the international construction industry. The company’s presence at the event further highlights its ongoing commitment to innovation, quality, and the promotion of Italian tradition.
The best is yet to come
We play our game without fear, we look forward to do always something new, we are confident in our ideals and in our abilities, with a positive attitude and a firm look to the future, we are sure that the best is yet to come.
Lino Sella World
Lino Sella World was founded in 1963 by Mr. Lino Sella as a building machinery company. Since 1965 it has specialized in the production of concrete mixers, which become the largest production sector. The great constructive ferment of the 1970s gave a decisive boost to production, which culminated with the inauguration of the new headquarters in Ponte di Nanto, by the then President of the Council of Ministers Hon. Mariano Rumor.
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The letter from the President
Dear Readers,
First, I want to give my warmest welcome to all those who are in some way visiting, consulting, reading these pages of information about Lino Sella World, a leader in the production of cement mixer.
Our philosophy is to continually grow, learn and improve every single day in order to give our best to those who places his trust in us and in our products.
The intention is to perpetuate our values which until now have allowed us to reach the milestone of 50 years (1963-2013) and beyond.
It is a natural vocation that drives us; the pride of seeing our company move forward by accepting the challenges of changing times, gain international credit, inspire confidence in clientele increasingly wide and heterogeneous, expand plants, improve the workplaces, be able to adapt to the new needs of world markets, play our social function aware of the importance of the contribution that we can all give to improve our world.
We are sure that products and quality services improve the life of the people in terms of time, satisfaction and savings, we set ourselves the objective of providing quality service to our customers and to create an added value over the individual price of the product.
Realize a quantifiable value in something that will last over time, something that facilitates the work through the use of products that offer excellent performance and grant great reliability. In other words give quality and value to the choice of those who gave us their trust.
That is why we like to say, quality goods for quality life.
