History

From 1963 to today

Lino Sella over the years

August 1963

The idea starts to take shape

Often the path that leads us to our goal cannot be seen, but you just need to start walking and the road appears.

The idea starts to take shape
February 1964 The original model

The original model

The cement mixer S 100 is the first model produced by the workshop Lino Sella.

June 1, 1970

The opening ceremony with the Prime Minister Mariano Rumor

The Prime Minister of the Italian Republic officially inaugurates the new seat of Lino Sella.\r\rA new period starts, Lino Sella sells only the concrete mixers entirely produced in its plant.

The opening ceremony with the Prime Minister Mariano Rumor
September 1970 The first cement mixer 100 % made in Lino Sella

The first cement mixer 100 % made in Lino Sella

The cement mixer Model S 70 lt. 200: the first mixer conceived, designed and produced in the new headquarters.

1986

The mortar mixers

The production of mortar mixers for the U.S.A. market is began.

The mortar mixers
February 1971 The birth of the cement mixer Model S 70 R

The birth of the cement mixer Model S 70 R

The beginning of the production of the Model S 70 R - Lt. 220, one of the best sellers in the history of Lino Sella.

1972

Destination France

The internationalization of the brand Lino Sella and the first exportations towards the French market.

Destination France
1973 Road to Yugoslavia

Road to Yugoslavia

An agreement with the government of Yugoslavia leads to the creation of a deposit in Ljubljana (the current capital of Slovenia), which allows our company to penetrate the Yugoslav market.

1974

Skip feed mixers

Beginning of the production of skip feed mixers with hydraulic mechanisms.
The first model is the mixer Mod. P 370 Lt.

Skip feed mixers
1976 Boxes for the construction site

Boxes for the construction site

The first diversification from the sector of the cement mixers is the creation of a line of metal sheet boxes of various sizes and dimensions for all the needs of construction sites.

1977

Intuition BABYBETON

The creation of the mixer Model BabyBeton: this will be for six years our best selling cement mixer.

Intuition BABYBETON
1981 Towable cement mixers

Towable cement mixers

The development of our range of mixers to meet the needs of new markets from the Arabian Peninsula: the cement mixer Mod. S 85 A lt. 360 equipped with 4 pneumatic wheels.

1982

The expansion of the production site

The results obtained are such as to make unsuitable the plant opened in 1970. In 1982 there was the expansion of the plant and the construction of a foundry for the self realization of the details made of cast iron.

The expansion of the production site
1983 The Egyptian campaign

The Egyptian campaign

The first fair in a country outside Europe. The fair in Cairo - Egypt marks the beginning of the search of new markets outside the European borders.

1985

A new beginning

Mr Paolo Sella, the current President, joins the company.
The objectives are clear, be worthy of his father trying to do better, make the Lino Sella brand known worldwide, build quality products that give satisfaction to the customers. Making the company a way through which it is possible to to go far in the best possible way, because what matters is not the destination but how you get there.

A new beginning
1986 The new logo

The new logo

Working on the new logo of Lino Sella, which will complement the brand Lino Sella.
The new logo, a stylized world overlaid on the Brand Lino Sella, symbolizes the start of a second phase, which announces the project of a strong international company planning exhibitions and events around the world.

1986

The landing in America

1986 is the year of entry into the American market. A joint venture with an American company in New Jersey leads to the establishment of the company Sella Inc. U.S.A.

The landing in America
1986 At the fair in Las Vegas

At the fair in Las Vegas

The participation in the most important trades in mainland U.S.A. including that of Las Vegas (Nevada) and Orlando (Florida) give way to a success beyond expectations and the launch of a new type of cement mixer highly demanded in the stars and stripes market, the mortar mixer.

1987

The Plastering Machine

A new product is added to the range of machines Lino Sella. This is the beginning of the production of the electronic plastering machine for fine and rough plaster.

The Plastering Machine
1988 The formworks

The formworks

It is the year of the modular formwork in metal timber. The design and construction of this new product have the aim to meet the growing demand especially of the Italian market.

1992

Opening of the branch in Miami (FL)

In the early nineties continues the growth started at the end of the previous decade, driven by a policy of constant renewal of the product range. In this view the production strategies and business plans are redefined. A branch is opened In Melbourne, a small village a few kilometers from Miami (FL),  for the distribution of the concrete mixers in the US states of the South and of the Caribbean islands

Opening of the branch in Miami (FL)
July 1998 The silent cement mixers

The silent cement mixers

Beginning of the production on an industrial scale of the silent mixers, the new must of the Italian market.

2003

The cement mixer with the water system

Creation of the concrete mixer with water to facilitate the operations of cleaning. The machine can be completely disassembled, an absolute innovation in the global market of the concrete mixers.

The cement mixer with the water system
2004 Africa

Africa

In the early years of the new millennium (2000/2004) is strengthened the presence in the markets of the African continent. A constant presence in almost all the countries of the African continent with peaks of excellence in Ethiopia, Uganda, Tanzania, Sudan, Ghana, Namibia and South Africa where in some cases the reference quality Lino Sella World is used in the governmental tenders.

2009

Asia

In the early years between 2005 and 2009 has been consolidated the presence in the markets of the Far East: Sri Lanka, Thailand, Bangladesh, Singapore, Philippines are closer thanks to the stable and loyal cooperation with our dealers.

Asia
2010 Participation to the BAUMA exhibition

Participation to the BAUMA exhibition

Lino Sella takes part in the most prestigious building fair in the world, thus consolidating the role of an international company and a key player in the construction scenario.

2013

Participation to the BAUMA fair

Lino Sella takes part again in the most prestigious building fair in the world, reconfirming its role as an international company and a key player in the construction scenario.

Participation to the BAUMA fair
August 2013 50 years... Towards innovation

50 years... Towards innovation

Lino Sella World is 50 years old and celebrates with the redesign of an old model of disassembled cement mixer. The project is to create a line of professional concrete mixers that can be easily assembled and disassembled. The goal of this new view is to stand on new market segments and offer new opportunities to our customers.

2016

Participation to the BAUMA fair

Lino Sella takes part again to the most prestigious construction exhibition in the world, confirming its role as an international company and a key player in the construction scenario.

Participation to the BAUMA fair
2018 Valery Sella joins the company

Valery Sella joins the company

Valery Sella, daughter of the president Paolo Sella, joins the company.
Young and easy-going, an important figure who will carry on what his father has developed up to now.
It will not only be a continuation of the family tradition, but will mark a new beginning, of innovation and new perspectives.
The world is constantly changing, evolving, improving.
We are in step with him.

January 2019

An important accreditation

Our president, Paolo Sella, participates as co-author of the most prestigious book of Italian entrepreneurship: "Come ce l'hanno fatta 57 imprenditori Italiani".
57 unmissable stories of great Italian entrepreneurs. A book in which the authors share the secrets and strategies put in place to achieve success.
A testimony of the professionalism and seriousness that characterize our company.

An important accreditation
2019 Participation to the BAUMA exhibition

Participation to the BAUMA exhibition

Lino Sella takes part again to the most prestigious construction exhibition in the world, confirming its role as an international company and a key player in the construction scenario.

January 2020

Confirmation of success

Following the striking success achieved by the previous edition, our president, Paolo Sella, again participates as co-author in the drafting of the most prestigious book on Italian entrepreneurship: "Come ce l'hanno fatta 70 imprenditori Italiani". A book in which the authors share the secrets and strategies put in place to achieve success. A testimony of the professionalism and seriousness that characterize our company.

Confirmation of success
February 2020 Participation in the BUILCON exhibition in Nepal

Participation in the BUILCON exhibition in Nepal

Lino Sella participates to the most prestigious construction fair in Nepal, consolidating its position also in the Asian markets.

February 2020

The interview with Sky

Our C.E.O., Mr. Paolo Sella, has been called to take part to the tv program POLE POSITION, broadcasted on the channel  Business 24 of Sky, as witness of the Italian Business excellence.

The interview with Sky
2023 The best is yet to come

The best is yet to come

We play our game without fear, we look forward to do always something new, we are confident in our ideals and in our abilities, with a positive attitude and a firm look to the future, we are sure that the best is yet to come.

From the province of Vicenza to a leader in the world

Lino Sella World

Lino Sella World was founded in 1963 by Mr. Lino Sella as a building machinery company. Since 1965 it has specialized in the production of concrete mixers, which become the largest production sector. The great constructive ferment of the 1970s gave a decisive boost to production, which culminated with the inauguration of the new headquarters in Ponte di Nanto, by the then President of the Council of Ministers Hon. Mariano Rumor.

Lino Sella  World

The continuity with the company's past is guaranteed by the second generation of the family and by the current owner and son of the founder, Mr. Paolo Sella, who continues to strengthen the company with a view to very strong internationalization: the company counts currently a network of over 450 dealers, operating all over the world, confirming our company as a market leader.

Today, as in the past

The letter from the President

Dear Readers,
First, I want to give my warmest welcome to all those who are in some way visiting, consulting, reading these pages of information about Lino Sella World, a leader in the production of cement mixer.

Our philosophy is to continually grow, learn and improve every single day in order to give our best to those who places his trust in us and in our products.

The intention is to perpetuate our values which until now have allowed us to reach the milestone of 50 years (1963-2013) and beyond.

It is a natural vocation that drives us; the pride of seeing our company move forward by accepting the challenges of changing times, gain international credit, inspire confidence in clientele increasingly wide and heterogeneous, expand plants, improve the workplaces, be able to adapt to the new needs of world markets, play our social function aware of the importance of the contribution that we can all give to improve our world.

We are sure that products and quality services improve the life of the people in terms of time, satisfaction and savings, we set ourselves the objective of providing quality service to our customers and to create an added value over the individual price of the product.

Realize a quantifiable value in something that will last over time, something that facilitates the work through the use of products that offer excellent performance and grant great reliability. In other words give quality and value to the choice of those who gave us their trust.
That is why we like to say, quality goods for quality life.

Paolo Sella
Paolo Sella, President
Without any commitment

For information, please contact us

We are at your disposal to guide you in choosing Lino Sella products. We are confident that in our range you will find the right product for your needs.

This site is protected by reCAPTCHA, its use is subject to the Privacy Policy and to the Google's terms of use.